Over three decades ago, long before hashtags and highlight reels, we fell in love with surfing. It wasn’t about looking cool or chasing likes—it was about the feeling. The pull of the ocean, the sun kissing your skin, the thrill of standing on your board for the first time. We didn’t know it back then, but those early surf sessions would shape everything that came after. Welcome to Grizzly Bear Surf Co.—born from stoke, built on nostalgia, and driven by a desire to keep the surf spirit alive.  

🌅 The Early Days: Salt, Sun & Simplicity

In the ’80s and ’90s, surfing wasn’t just something we did—it was who we were. After a day in the water, we'd rinse off the salt, throw on trackies and a loose tee, and just soak in the sunset. That post-surf vibe? Comfy, effortless, and real. It wasn’t about brands or trends—it was about feeling good and being free. And the gear we wore? It told a story. Faded colors, relaxed fits, bold prints—all woven into a lifestyle that moved with the rhythm of the tide. That era wasn’t just iconic—it was personal.  

👕 Rekindling the Flame

Fast forward to today. Surf culture has evolved, but some things should never go out of style. For the past three years, we’ve been on a mission: to bring back that feeling. Grizzly Bear Surf Co. was born out of a desire to create clothing that doesn’t just look good—it feels right. We’re not chasing fast fashion or hype drops. We’re crafting timeless pieces with that classic surf vibe. Simple, comfortable, and made for real moments—whether you’re paddling out, road-tripping to a hidden break, or just watching the tide roll in.  

🏄‍♂️ Built for the Ones Who Live It

Our designs are for the ones who get it—for the surfers, beach bums, and soul riders who understand that surfing is more than a sport. It’s a lifestyle. A bond. A way of being. We’re here for those early morning surf checks, the long paddles to the outside, the quiet post-surf chills. We’re here for sun-faded tees, soft cotton hoodies, and gear that reminds you where it all started.  

✨ Nostalgia Meets Now

Grizzly Bear Surf Co. isn’t just about retro style—it’s about honoring our roots while staying true to the present. Our pieces carry the spirit of the past with a clean, effortless feel that fits today’s world. It’s surfwear, stripped back to what matters: comfort, soul, and authenticity.  

🤝 Join the Ride

If you’ve ever stared at the horizon and waited for the next set… If you’ve ever driven hours just for a chance to surf something new… If you’ve ever thrown on your favorite tee after a session and felt totally at peace… You’re already one of us. Let’s keep the surf spirit alive—one timeless piece, one salty session, and one shared stoke at a time.  

Grizzly Bear Surf Co. Born from the wave. Designed for the lifestyle.